Adrian Alan is the owner and lead instructor of Critical Impact Group LLC and has been teaching firearms and related topics for over 15 years. As a 18-year law enforcement veteran, Adrian has a broad range of experience in personal security, firearms training, competitive shooting, personal-defense, tactics, and law enforcement training.
Adrian began his law enforcement career in the State of South Dakota and then returned to Wisconsin where he spent the majority of his career working for a large city police department. Adrian has worked patrol, community policing, crime suppression, as a SWAT team member and sniper, as a firearms, tactics and emergency vehicle operations instructor, field training officer, and more. Over the course of his law enforcement career, Adrian has responded to over 10,000 calls for service, and logged thousands of hours of specialized training, providing him front-line insight into the realities of personal and property crimes. Adrian continues to serve as a part-time deputy in Southwest Wisconsin and shoots competitively in his spare time. He is a Modern Samurai Project endorsed instructor.
From 2014-2021, Adrian and his two partners ran Performance on Demand Shooting, conducting open enrollment firearms training as well as contracted training to law enforcement agencies and military units. In 2015, he was the recipient of the Chudwin Award for Patrol Rifle Excellence, for his response during a critical incident in 2013, and his on-going commitment to promoting the advancement of patrol rifle programs and training in law enforcement.
From 2017-2021, Adrian worked as a consultant, and then the first Director of Vortex Edge & Range Operations, overseeing the design and construction of the 55,000 square foot indoor shooting & training center. Over the next three years, Adrian led the development and launch of the Vortex Edge shooting school, overseeing curriculum development, strategic planning and managing daily operations of the indoor range facility as well as a 360 acre, 1,000 yard outdoor range complex.
Adrian holds multiple Wisconsin Law Enforcement Standards Board law enforcement training certifications, including Pistol & Rifle, Firearms Master Instructor Trainer, Emergency Vehicle Operations (EVOC), Tactical Response (tactics) and Scenario Instructor. He currently served on the LESB Training & Standards Board Sub-Committee for Pistol Mounted Optics, assisting with curriculum development and has consulted law enforcement agencies on firearms range & training facility construction, policy implementation and training programs. He spent eight years as a department armorer, tasked with developing and overseeing the maintenance program for over 450 department and individually owned rifles. He is a trained and experienced law enforcement sniper and police sniper instructor, with experience in mission planning, callouts, and conducting protective over-watch duties at large public events including Presidential visits.
Adrian has previous experience in the private & personal security field, conducting dignitary protection duties, and having served as an area supervisor for the G4S Group, where he oversaw dozens of commercial security sites across the Midwest, conducted site inspections, security assessments and other commercial-security related management functions.
Adrian as an avid outdoorsman and in his free time enjoys fishing, hunting and UTV overlanding. He has a bachelor’s degree from the University of Wisconsin-Madison and lives in Southwest Wisconsin.
John is a recently retired 27 year Wisconsin Law Enforcement Veteran of both large urban, and semi-rural jurisdictions. John has served as a Special Assignments Officer, Field Training Officer, SWAT Team Member, Team Leader and Assistant Commander. He was the lead firearms instructor for his department for over 15 years and worked as a SWAT and Tactical Response instructor for over ten years.
As a police academy instructor, he was a Firearms Master Instructor Trainer (MIT) and a Tactical Response MIT as well as an instructor in Defense and Arrest Tactics (DAAT), Professional Communications (PCS) and Emergency Vehicle Operations (EVOC). John also assisted the Wisconsin DOJ Law Enforcement Standards Board teach their tactical updates to instructors across the state of Wisconsin for several years.
John has taught with Northeast Wisconsin Technical College at the International Law Enforcement Educators and Trainers Association (ILEETA) Conference. John is U.S. Army Veteran serving both as an Enlisted Man and a Commissioned Officer for ten years in both The US Army and the Army Reserves. He is owner of Reality Based Training Firearms and Tactics, and partners with Critical Impact Group on a variety of law enforcement trainings.
Our mission is straightforward: We strive to empower individuals to take control of their safety. Whether that is an armed professional who is tasked with protecting their community or country, a business owner who wants to maintain a safe and open work environment for his employees, or a private citizen who wants to protect themselves and their family at home and around town, we provide training solutions & security consulting designed to empower you to reach your personal goals.
Personal security and self-defense is not a one-size fits all solution, and it requires multiple levels of protection and planning to be effective. We understand personal & professional limitations can impact how one approaches personal security. Our job is to work in partnership with our clients, to find solutions that work for them as individuals - not to sell services or products that simply don't make sense for your needs.
Our trainings are evidence-based, built around street-proven techniques, tactics and principles to help you perform well under stress in the real-world. We work hard to fill gaps where many don't - teaching not only technique, but how those skills are applicable to reality, how to make legal and ethical decisions, maintain awareness - and factors that are as important, if not more so, than shot splits and fast draws.
While our students constantly tell us that our classes are FUN - we are not in the business of edu-tainment and we don't sell gimmicks or blow smoke. Our students enjoy training with us because of the personal and professional growth THEY experience, building confidence in their ability to tackle the personal or professional challenges they may face.
We would love to have the opportunity to help you improve your safety on the job, at home or in the community. Please contact us anytime with questions at firstname.lastname@example.org
Want to fix bad habits? Feel you've hit a plateau? The fastest way to learn or improve is by training 1:1 with us. We provide individualized, customized coaching sessions which include training plans to help you practice on your own.